Privacy Policy

Last updated [DATE]

Emblem (“we”, “us”) operates emblem.cards. This policy explains what we collect when you use the site or place an order, and what we do with it. Emblem is currently operated as a trading name; formal company registration details will be added here once finalised.

What we collect

• Photos you upload — used to build your custom product (card, poster, sticker, etc.) and, where you choose an AI-styled product (plushie, bobblehead, figurine, pendant, coin), processed by a third-party AI image service to generate the design.
• Details you enter — name, jersey number, team, position, and any other text you add to your design.
• Order and shipping information — name, email, delivery address. This is collected and processed by Shopify, our checkout provider, not stored on our own servers.
• Generated print files — once you build a design, we render it into a print-ready file and store it temporarily on secure cloud storage (Amazon S3) solely to produce and ship your order.

We do not currently use analytics, advertising, or tracking cookies on this site. If that changes, this policy will be updated first.

Photos of children

Many of our products are designed for youth athletes. If you upload a photo of a child, you confirm that you are their parent or legal guardian, or that you otherwise have the right and consent to use that photo for this purpose. We do not knowingly collect data directly from children — all uploads and account information come from the adult placing the order.

Who we share data with

• Shopify — processes your order, payment, and shipping details under their own privacy policy.
• Our AI image processing provider — receives uploaded photos only for products using AI-generated styling, solely to produce your design.
• Amazon Web Services (S3) — stores generated print files temporarily for production and fulfilment.

We do not sell your data, and we do not share it with anyone else for marketing purposes.

How long we keep it

Print files and uploaded photos are retained only as long as needed to produce and fulfil your order, and are deleted on a routine basis afterward. Order and payment records are retained by Shopify in line with their policies and applicable law (e.g. tax record requirements).

Your rights (UK GDPR)

If you’re in the UK or EU, you have the right to access, correct, or request deletion of your personal data, and to object to how we process it. To exercise any of these rights, contact us at hello@emblem.cards.

Contact

Questions about this policy: hello@emblem.cards